The scroll
- On the toilet, scrolling
- Quick flash on every character
- Body and phone, medium shots
x
PiCXL MediaLess scrolling. More popping.
A 60-second film shot in one home. Five people glued to their phones like zombies, until Ryan hands them a better habit.
Concept board for cast and crew · October 2026
A tactile silicone board for the habits that build you. Pop as you go, flip to reset.
PopDo the habit, press the bubble. Water, veggies, fruit, move, sleep and the U pop.
FlipEnd of the day, flip the board. Every pop resets for a clean slate.
RepeatStack the days. No screen, no subscription, one low price.
Five rooms, dark and stuck. Ryan steps in. Same rooms in daylight.
Scenes 01, 07, 11
Scenes 02, 09, 12
Scenes 05, 14
Scenes 03, 04, 13
Scenes 08, 15A. Ryan’s moment
“Seven hours a day.
That’s what we give our phones.
Stream audio, faint, panning left to right as the chair turns
“Hey chat, welcome to the stream. We’re doing the 24-hour stream, surviving on ramen noodles.” Louder as he spins to camera
Over a lifetime, that’s 21 years.
Sizzle, a whir, swipe after swipe
Thud. Silence.
“I’m Ryan. I built Pop Habit to take some of that back.”
Boil hiss cuts out
No app. No screen. Just the habits that build you.
Do the habit. Pop the bubble.
Wipe, slide, thunk, crunch, pop
“Sounds great, let’s do it.”
Flip it tomorrow. Go again.
“Less scrolling. More popping.”
“Less scrolling. More popping.” Ryan, to cameraMuffled full-mouth chatter. The phone’s audio fades away as it flies off, comedic and exaggerated
Ryan carries the turn on camera and the voiceover. The five talent, cast by Ryan, play the house with no lines, all body language. The streamer only speaks on screen.
Every word in the film. Ryan carries it, and the talent have no lines. A first draft for Ryan to make his own.
01On the toilet, scrolling.
“Seven hours a day…
02Quick flash in the kitchen. Phone up, dishes piled, a donut on the counter.
…that’s what we give our phones.”
03–04The office, spinning in the chair. His screen: a live stream.
05Scrolling in bed. The clock jumps from 9 pm to 12 am to 2:30 am.
“Over a lifetime, that’s 21 years.”
06The chaos, fast. The pot boils over, the chair spins, a finger swipes across the lens in bed.
07Back on the toilet. He stands, legs asleep. Nosedive.
08The TV room. A guy laid out on the couch, phone over his head. Ryan steps in and sits down next to him.
“I’m Ryan. I built Pop Habit to take some of that back.”
08Mid-line, the phone slips and hits the guy in the face.
09The kitchen, frozen. Her hand on the pot, phone glow on her face. Ryan swaps the phone for a board. She unfreezes, surprised, and takes the pot off.
10Quick cuts. Macro pops, hand after hand.
“No app. No screen. Just the habits that build you.”
11The guy on the bathroom floor, still scrolling. Ryan’s hand swaps his phone for a board. He pops up, pulls his pants up, pops the board, walks out.
“Do the habit. Pop the bubble.”
12–13She wipes the stove. Top-down, the junk food slides into the trash, the counter fills with fruit and veggies, and a probe lens follows the apple into her bite. He sits up straight and closes the call. Pop, pop, pop.
14Night. He pops the Z, flips the board, goes to sleep. Time lapse to morning light.
“Flip it tomorrow. Go again.”
15ABack in the TV room. Ryan swaps the guy’s phone for a board. He comes to and starts popping.
“Less scrolling. More popping.”
Pop. Don’t stop.
pophabit.com01–07The toilet, the kitchen, the office, the 2:30 am bed, the chaos, the nosedive.
“Seven hours a day. That’s what we give our phones.”
08–10Ryan sits down in the TV room, the phone hits the guy’s face, the frozen kitchen comes back to life. Pops.
“No app. No screen. Just the habits that build you.”
11–15AEvery habit done. The flip. The guy on the couch gets his board.
“Less scrolling. More popping.”
Pop. Don’t stop.
pophabit.comSame rooms. Night, then day.
The only light in the room.
Still scrolling. Then the nosedive.
Lost in it.
The phone stares back.
Nobody looks up.
Piled up, then done.
Laid out. Phone over his face.
Phone out, board in.
Fast, close, every hand.
Up off the floor and out.
Junk in the bin, fruit on the counter.
Sits up. Closes the deal.
Phone light only. Cool and heavy.
Window light. Warm and steady.
Screen glow, then window light.
Same angle, before and after.
Real crumbs, real foam.
Brightest thing in the frame.
Ryan’s home. Five rooms, one load-in.
Scrolling and the nosedive, then back on his feet.
The boil over, then junk out, fruit in.
Doomscroll at night, then lights out to morning.
A live stream, then the closed deal.
Ryan sits down. The phone hits his face.
A tight crew that fits in a house and moves fast between rooms.
Story, performance and the look, from shot list to final grade.
Second camera and shared direction.
Camera and direction on the talent.
Props, resets, the boil over mess.
Ryan Noonan plus five talent and a streamer, cast by Ryan.
Wed, Nov 11, Ryan’s home. Crew call at 10. Daylight first, dark after lunch.
Questions about the day? Reach out.